Rethink targeting to massively boost your social impact, grow your audience and help reverse polarization. Social targeting is a big reason why we’re going so far backwards on all the good stuff. Here’s how your organisation can help turn things back in a happier direction by bringing more people with you.
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Digital media impact is about experimenting to discover how your content connects with the people you need to move. How to run content strategy experiments to grow engagement? Move as many people as possible with your digital content.
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Learn how independent media creators can grow audience loyalty to create impact and generate sustainable revenue. This is how media drives profit & social change, and data led strategy is the answer to independent media viability (& social impact). Be real & work for people.
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Create content that connects with the people you need to reach, and widen your impact to drive lasting social change. Make campaigns work with user first strategy. If your campaigns aren’t landing, it’s because there’s a mismatch between the content and the audience.
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By Marwa Azelmat Look around you in any public place, and you’ll probably spot at least one young person entirely fixated on their phone. Although older generations tend to be disparaging about digital immersion and the disconnect it seems to create between us and the real world, the fact is that young people’s thirst for […]
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Trigger warning: This article tackles incidents of rape and sexual assault, which some readers may find distressing. Victim blaming is when someone suffers a violent attack – particularly sexual violence – and then, rather than receiving sympathy or support, it’s them who is accused of being at fault. It’s usually women who are blamed. Typically, […]
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The events unfolding in Gaza will shape the course of global politics in the pivotal decades to come. Media is a key component of that political process, both in informing and shaping the opinions of populations worldwide, and already, emerging narratives are being leveraged by Russia to advance political ends. The information war does not […]
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The challenges around decent work are particularly pertinent to the Arab world’s most populous country, Egypt. The online platform Masaraat focuses on economic inclusion for young people, since 34% of youth with secondary or higher education are unemployed.
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